Train with purpose, grow with community.

Join a private community led by Daniel Strauss where you’ll train hard, learn practical knowledge, and forge a body that holds up in the real world.

Courses, programs, and lifestyle tools, all in one easy-to-use app.

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15
years
Experience in strength and fitness
6000
+
People helped with my courses and programs
15
Learning areas to choose from
Built on almost two decades of real-life experience, Ape Academy is designed to help you get strong, get skilled and live well, all under one roof.
All for less than the price of a coffee per week.

More Than Training. This Is a Community for Living Strong.

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Strength Training Content

This is the heart of Ape Academy. You’ll find dedicated feeds for grip work, sandbags, clubs and maces, and full-body functional strength. Share your setup, show us your home gym builds, get feedback, and test yourself against monthly challenges. Real-world strength, stripped of fluff and built to last. If it doesn’t make you stronger, we don’t waste time on it.

Lifestyle Content & Tips

Live well. Live with intention. Strength without structure won’t last. In the lifestyle area, we dive into the stuff that keeps your engine running clean: monthly habits, recovery insights, daily routines, and a book club for sharpening the mind. Think of this as the operating system behind the muscle — simple ideas that stack up to make a stronger life.

Grappling Arena (Optional)

Fight hard and stay ready. Built for grapplers, by a world-class grappler. This space is for the ones who roll. You’ll get technical breakdowns, strength guidance for grapplers, and a private chat to share wins, ask questions, and sharpen your edge. Whether you’re a beginner or black belt, you'll be supported all the way.

Courses & Programs

Step-by-step tools to build serious strength. Get instant access to my full catalogue of masterclasses, programs, and guides, from grip to guillotines. Whether you’re chasing stronger hands, better movement, or smarter training methods, you’ll find it here. Progress on your own terms, with the community to back you up.

Monthly Challenge

Habits determine your life. Let's improve them. Every month, I set a single habit or exercise challenge designed to sharpen your intent, and bring the community together around shared effort. Strong, healthy lives are made up of daily actions, and my habit challenges help you get there. This isn’t about beating others, it’s about testing yourself. Because the strongest people aren’t just consistent… they know how to improve their lives by design.

Not Just Another Training Platform. Here’s Why.

Your Invitation

Helping you get strong, get skilled and live well

“I would highly recommend it to any strongman, grappler, grip enthusiast or someone who just wants to looked jacked."
Maks
“Thanks for bringing this type of exercise into my life, beats a plastic-man gym any day of the week.”
Anon
My forearm strength, endurance and overall size went up significantly. The pump in the forearms after each workout was just on another level
Dominik
“My grips are already stronger after a week. I like the way the information is categorized - efficient and clear."
Joshua
“Comprehensive information that I've managed to use in my training... I've got sick looking forearms, and my hands are healthier!”
Nick
“Amazing workout, I always feel calm and feeling a major burn. You made working out less anxious for me.”
Destine

About me

I’m Daniel Strauss — Brazilian Jiu-Jitsu Black Belt under Roger Gracie, lifelong grappler, and strength training obsessive.

I’ve competed all over the world, testing myself on the mats and under heavy loads — from lifting ancient stones in Scotland to training with strength experts across continents. For years, I’ve shared what I learn with nearly half a million people on Instagram. But this community is where I take you much deeper.

I believe strength should be functional, primal, and sustainable. I believe in training with your hands, your full body, and your full attention. I don’t care about flashy exercises or gym trends — I care about what works, and what lasts.

This platform is the training ground I wish I had starting out: real knowledge, shared experience, and a community that shows up. If that's what you want, I'll see you inside.
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Founders' Offer (Only 300 Available): £9.99/month

Offer ends when 300 spots are filled. Regular price £14.99/month.

Frequently
asked questions

How do I access everything after I join?
Everything is included in one app. That means no opening and closing different apps or websites to access strength, lifestyle and fitness content... now it's all in one place. You'll receive an email explaining how it works a few minutes after you choose your membership.
I follow you on social media, is this new information that I haven’t seen before?
Absolutely yes. If you have followed me for years, you will know that strength training is a lifelong journey I've been on. The trouble is, I'm limited to what I can share on social media and it's much harder for everyone to meet and talk to one another. Ape Academy changes that. I’ve spent thousands of hours researching, studying, practicing and enjoying strength training and grappling, and now I get to share that in it's fullest form. You'll also be able to meet each other and share your own training tips, home gym setups, strength and competition wins and more, but only if you want to.
Will I need to buy expensive equipment?
Not at all. I advocate heavily for training with items you can find around the home, as well as conventional kit. Sure, I'll sometimes work out with specialist kit and show you how I do that, but it's definitely not a requirement. I hope the 'DIY equipment & Home Gym' area will be thriving with your unique ideas for accessible workouts!
Will this take up a lot of my time?
Like in life, when it comes to training, you get out what you put in. I am a huge believer in steady, consistent training - 30 minutes every day is much better than 3 hours, once a week. But you can take the information I provide and apply it to your life however you see fit.
What if I join and don't want to continue?
That's totally fine. You can cancel anytime if you get inside, try the community and don't find the information beneficial.

Time to awaken your ape.

You were designed to move, to meet other people and to live a stronger, healtheir life. Let's do that together.
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