Helping you get strong, get skilled and live well.

I’m Daniel Strauss, a strength training enthusiast and jiu-jitsu black belt on a mission to help ambitious people improve their lives.

Worldwide experience, elite-level knowledge.

A true competitor

I’m a Brazilian Jiu-Jitsu black belt under 10x World Champion Roger Gracie. I’ve fought on the world’s biggest and best shows against some of the toughest opponents on the planet. If you’re serious about becoming an elite grappler, I will help you get there.

A dedicated teacher

I've been teaching for over 16 years & have taught seminars at over 250 gyms around the world. My practical and direct approach to helping students get results fast has been praised by some of the best athletes in the game. I believe building strength and skills can help people to lead amazing lives, and I work hard to design each one of my courses for exactly that purpose.

An elite athlete

I’m known and respected throughout the jiu-jitsu and fitness community for my innovative approaches to strength training. Building true strength has given me an incredible advantage on the world stage. My courses show you exactly how to start building the kind of strength that will help you in all aspects of life.

Guillotine masterclass

Develop the elite-level guillotine game I’ve used to compete worldwide, so you can dominate on the mat and secure submissions time after time. This is the course for becoming ‘that guillotine guy’ at your gym.
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Grip strength masterclass

Stop a weak grip from holding you back. Take your grip strength to the next level. 75+ mins of details and techniques, whether you have zero equipment or access to a full gym.
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Sandbag strength masterclass

Sandbags are one of the best tools for developing isometric crushing strength for BJJ. With over 2 hours of technique and tuition, everything you need to know about sandbag training for grapplers is here.
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“Amazing… I feel like I retained 90% of the information. So well put together, can't wait for the next one.”
Karl
“These techniques worked a treat during sparring the next day at my club. Thanks so much.”
Chrissie
“Dan’s seminar was great and I still refer to my notes years later.”

Daniel
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Basic

$280/yr

or $28 monthly
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$350/yr

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Premium

$490/yr

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grip strength bjj online training course dan strauss ape academy

Grip Strength Masterclass

£49.99

Build bulletproof grip strength for BJJ
Build ridiculous, warrior-level grip strength for BJJ, overall health and everyday life. A weak grip will hold you back from all aspects of BJJ and strength training - turn your grip into your superpower!
guillotine bjj online course dan strauss

Guillotine Essentials - Was £79.99

£59.99

 Build an elite-level guillotine. Sale now on.
On sale now - save £20! Develop an elite-level guillotine choke and the tools to secure submissions time after time, whatever the competition. Learn the exact same guillotine game I’ve used to submit multiple world champions. All the details I wish I knew when I started out.
sandbag bjj strength online training course ape academy

The Popeye Project

£24.99

Bigger, stronger forearms in 5 weeks
The Popeye Project is a program designed to build bigger, stronger forearms in just 5 weeks. This is the perfect starting place for anyone looking to take their lower arm training seriously. Each short workout hits the entirety of the lower arm, building bigger, stronger and well balanced forearms.
sandbag bjj strength online training course ape academy

Sandbag Strength masterclass

£49.99

Build insane full-body strength for jiu-jitsu
Build bear hugging, soul crushing strength for BJJ. Sandbags are the secret weapon in a grapplers training arsenal. Learn how to use them safely and effectively to gain full-body strength that your opponents won’t be able to handle.
sandbag bjj strength online training course ape academy

The Grappler's Guide to Grip Training

£22.99

A book designed to give you truly powerful hands, wrists and forearms for grappling and everyday life.
Get stronger, prevent injury and improve your grip the right way.

Side Control Domination: The Howdy

£39.99

The path to Side Control Domination
Learn how to dominate and submit using 'The Howdy', one of the rarest and most effective control positions in BJJ.

Invest in yourself today and see the benefits forever

Whatever your goals, find the right course for you and take the step toward real strength and real skills today.
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